Local SEO for trades: get found on Google Maps
When someone nearby searches “electrician near me” or “builder in Gateshead”, the businesses in the map pack get the call. We get you into it — and keep you there.
Most local jobs are won or lost in the three results on Google Maps, before anyone scrolls. Local SEO is the work that puts you in them.
For a trade business, the map pack and “near me” searches are where the ready-to-book customers are. Being there depends on a properly set-up Google Business Profile, a steady flow of genuine reviews, a fast website that names the areas you cover, and consistent details across the web. Miss those and you’re invisible to people searching three streets away.
We build that foundation and keep it running — the same approach we use on our own site, which is how we show up for “web design Gateshead” in the first place. It’s not tricks; it’s doing the fundamentals properly and consistently.
What local SEO with us covers
Google Business Profile, set up properly
The right primary category, honest service areas, real photos, products and services filled in, and hours that match your site. The single biggest lever for the map pack — and the one most trades leave half-done.
A reviews system that actually runs
A simple, repeatable way to ask every customer — review link, QR code, the right moment — so your rating keeps climbing. We reply to them too. No gating, no buying, no fakes.
Local pages done the right way
Genuine pages for the towns you actually work in, naming the places and the jobs — not thin doorway pages with the town swapped out. That's what ranks, and what Google rewards.
Citations and tracking
Consistent name, address and phone across the directories that matter, then tracking so you can see the calls and enquiries coming in — not vanity numbers.
What we won’t do
Plenty of “SEO” sold to trades is risky, against the rules, or a waste of money. We stay on the right side of it — because a suspension or a penalty costs you far more than it ever earns.
- Buy, gate or incentivise reviews — it's against Google's rules and now illegal in the UK.
- Stuff keywords into your Google Business Profile name — it's the fastest way to get suspended.
- Spin up dozens of fake town pages that all say the same thing — Google sees straight through it.
- Promise you position one by Friday. Anyone who does is guessing.
The proof is in our clients
Our trade clients rank in their towns and pull in reviews month after month — electricians, builders, cleaners and more across the North East. See what we’ve built and the results since launch.
Want to show up on the map?
Tell us your trade and the towns you cover. We’ll take a look at where you stand now and what it’d take to get you into the local results — no obligation.
+44 7941 078916Get a local SEO quote
Tell us your trade and your towns — we'll come back within 24 hours.
Ready to start?
Tell me about your business and let's create something beautiful.
Direct line: +44 7941 078916