Highfield Plumbing & Heating

Highfield Plumbing & Heating is a trusted heating firm working across South Shields and Tyneside — boiler installations, servicing, central heating and social-housing contracts. Their reputation is spotless, but almost none of it was visible online.

They wanted a website that reflected how established they are, and that would start earning them the local heating searches that were quietly going to competitors instead.

For a firm with this much standing, the online presence was doing them a disservice. There was very little to rank — no real pages for the individual services they offer, and nothing that named the towns they cover.

Heating is a considered purchase. Someone weighing up a new boiler will read before they ring, and they’ll search specifically: “boiler installation South Shields”, “boiler service near me”, “central heating repair”. With no dedicated pages answering those exact queries, Highfield was invisible for precisely the searches most likely to turn into a booked job — and the trust their 5-star reviews should have been building online simply wasn’t on show.

We built Highfield a born-SEO site on our engine, with seven dedicated landing pages covering their core services — new boiler installations, servicing, central heating, social housing and more — each targeting the way customers actually search.

Every page is fast, mobile-first and written to be found, with the right local signals and structured data so Google understands what Highfield does and where. Their Google Business Profile is wired in so the reviews and map listing reinforce the site, and click-to-call sits front and centre for the many customers who’d rather just ring.

The whole site is managed from the CRM, so seasonal messaging, new services or extra towns can be added in minutes. It’s a system, not a static brochure — built to keep pace with a busy heating business.