PWP Electrical

PWP Electrical is a North East electrical contractor with a five-star reputation and a steady flow of domestic and commercial work. They came to us with a bare-bones online presence that gave new customers almost nothing to go on.

The brief: a proper website that reflects a professional, reliable operation and makes it easy for someone searching locally to pick PWP and get in touch.

Most people looking for an electrician start on their phone and decide fast. PWP’s existing presence didn’t give them a reason to stay — it was thin, slow to reassure, and said little about the range of work they actually do.

There were no dedicated pages for the services PWP is hired for, nothing that signalled trust to a first-time customer, and no clear, obvious way to call. For a contractor whose work speaks for itself once they’re on site, the website was leaving good jobs on the table before the phone ever rang.

We built PWP a fast, SEO-ready site on our publishing engine — mobile-first, professionally coded, and managed from the CRM so it stays current without a developer.

We gave the site real structure: clear service pages that target the way customers search, the right local signals so PWP shows up for nearby work, and a Google Business Profile wired in so the reviews and map listing reinforce the site rather than sitting apart from it. Click-to-call is front and centre on every screen, and conversion tracking is built in so enquiries can actually be measured.

Because it runs on our engine, adding a new service or extending into another area later takes minutes — the site is built to grow with the business.